The Most Dominant Shift in Consumer Behavior

The Most Dominant Shift in Consumer Behavior
The Most Dominant Shift in Consumer Behavior

The coffee giant’s CEO, President, and Director Kevin R. Johnson made the comment during the Q&A part of an earnings conference call.

Johnson was asked how the company is ‘thinking about customer behaviors changing going forward’.

“If I were to say what is, probably, the most dominant shift in consumer behavior is this whole shift to plant-based

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